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  • Deleuze and Foucault on Marketing as Control (via Media Assemblages)

Deleuze and Foucault on Marketing as Control (via Media Assemblages)

  • Posted by M R
  • Date November 8, 2010
  • Comments 0 comment

Gilles Deleuze never to my knowledge wrote extensively on marketing, but he had some choice words for it in "Postscript on Societies of Control." I quote them below. I lectured today, minutes ago actually, on Foucault's panopticism and Deleuze's modulated control to my first year marketing and communication course at QMUL. I tried to make the argument to them (about 200 very diverse, international students) that marketing is a historically specif … Read More

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M R
M R
Originally from Pakistan, Dr. Masood Ashraf Raja is an Associate Professor of Postcolonial Literature and Theory and the editor of Pakistaniaat: A Journal of Pakistan Studies. Raja tweets @masoodraja

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