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Deleuze and Foucault on Marketing as Control (via Media Assemblages)

Gilles Deleuze never to my knowledge wrote extensively on marketing, but he had some choice words for it in "Postscript on Societies of Control." I quote them below. I lectured today, minutes ago actually, on Foucault's panopticism and Deleuze's modulated control to my first year marketing and communication course at QMUL. I tried to make the argument to them (about 200 very diverse, international students) that marketing is a historically specif … Read More

via Media Assemblages

M R

By M R

Originally from Pakistan, Dr. Masood Ashraf Raja is an Associate Professor of Postcolonial Literature and Theory and the editor of Pakistaniaat: A Journal of Pakistan Studies.
Raja tweets @masoodraja

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